Proper Dapper
Branding / Logo

Combining exisisting brand identities.

The client wanted to combine it’s new project with it’s two existing salon sites (Jersey Street Social Club, The Butchers Chop Shop) to create one new brand; Proper Dapper. With the initial brief the client requested a clear and minimal identity that didn’t feel too corporate. Careful consideration was taken for a design that is able to work in a range of different sizes, from the ticket of a t-shirt or baseball cap to exterior display signs.

Logo experiments.

Below are logo experiments submitted to Proper Dapper.

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